Solutions

Our Approach

Our integrated solutions are specifically designed to engage our audience and move them down the path to activation

The Customer Continuum

Each stage of the Customer Continuum is the basis for how integrated campaigns are designed. Depending your business needs, we will select various products to engage prospects and clients at various stages.

Click any stage below to begin exploring.

Identification
Discovery
Evaluation
Momentum
Activation
Acceleration
Advocacy
Identification

crowd

Identification

Do you know your client? How do they purchase? How large is your market?

A critical component of moving clients through the path of activation is identifying and answering critical strategic questions. It requires understanding the overall market and your target client.

Research

Discovery

“discovery”

Discovery

Is your prospect aware of your brand? Are they familiar with your solutions or products?

Driving Brand Awareness is the cornerstone of any integrated campaign. In order for someone to be activated, they must first be aware. This can be done by driving home a solution - or it can be done by creating a problem, and presenting a solution for said problem.

Partner Voice

Premium Digital Display

Audience Extension

Premium Print

Newsletters

Custom Events

Live Events

Video Sponsorships

Evaluation

“evaluation”

Evaluation

What solutions exist for your client? How can I educate and inform them?

Once a prospect is aware of the problem and/or the solution you have presented, they begin to evaluate providers, products, and services. Thought leadership is important in this phase - it is not about selling. It is about educating, informing, and engaging.

Content Studio

Partner Voice

Premium Print

Newsletters

Webinars

Custom Events

Live Events

Video Sponsorships

Demand Generation

Momentum

“momentum”

Momentum

How can I help my client make a decision? How can I stand out from my competitors?

This phase primarily exists for businesses that work within a highly competitive vertical. At this stage, it is critical to identify individuals who have shown high interest - whether with your brand or competitors brand. More than likely you have met with these clients. It is important to stand out in this phase with high-impact products.

Content Studio

Partner Voice

Live Events

Custom Events

Demand Generation

Activation

“activation”

Activation

Turning prospects into clients

Everything culminating at this point in the continuum has led to the point of activation. Whether face-to-face, eCommerce, or another channel, the client needs an avenue to be activated.

Content Studio

Partner Voice

Live Events

Custom Events

Demand Generation

Acceleration

“acceleration”

Acceleration

Drive further engagement with existing client

As with any continuum, activating a client is not the end state. Once activated, you will need to engage your clients, ensure they are protected from competitor advances, and well informed on your products and solutions.

Content Studio

Custom Events

Partner Voice

Advocacy

“advocacy”

Advocacy

Client becomes powerful industry advocate of your solution

Turning your clients into brand advocates is the pinnacle of the continuum. The promise of your solution, the engagement of your campaign, and the overall experience has led them to champion your solution. One avenue to create advocacy is recognizing your loyal clients and engaging them differently - whether in public or through events. These clients now act as your foundation.

Content Studio

Custom Events

Partner Voice