Our integrated solutions are specifically designed to engage our audience and move them down the path to activation
The Customer Continuum
Each stage of the Customer Continuum is the basis for how integrated campaigns are designed. Depending your business needs, we will select various products to engage prospects and clients at various stages.
Click any stage below to begin exploring.
Do you know your client? How do they purchase? How large is your market?
A critical component of moving clients through the path of activation is identifying and answering critical strategic questions. It requires understanding the overall market and your target client.
Is your prospect aware of your brand? Are they familiar with your solutions or products?
Driving Brand Awareness is the cornerstone of any integrated campaign. In order for someone to be activated, they must first be aware. This can be done by driving home a solution - or it can be done by creating a problem, and presenting a solution for said problem.
What solutions exist for your client? How can I educate and inform them?
Once a prospect is aware of the problem and/or the solution you have presented, they begin to evaluate providers, products, and services. Thought leadership is important in this phase - it is not about selling. It is about educating, informing, and engaging.
How can I help my client make a decision? How can I stand out from my competitors?
This phase primarily exists for businesses that work within a highly competitive vertical. At this stage, it is critical to identify individuals who have shown high interest - whether with your brand or competitors brand. More than likely you have met with these clients. It is important to stand out in this phase with high-impact products.
Turning prospects into clients
Everything culminating at this point in the continuum has led to the point of activation. Whether face-to-face, eCommerce, or another channel, the client needs an avenue to be activated.
Drive further engagement with existing client
As with any continuum, activating a client is not the end state. Once activated, you will need to engage your clients, ensure they are protected from competitor advances, and well informed on your products and solutions.
Client becomes powerful industry advocate of your solution
Turning your clients into brand advocates is the pinnacle of the continuum. The promise of your solution, the engagement of your campaign, and the overall experience has led them to champion your solution. One avenue to create advocacy is recognizing your loyal clients and engaging them differently - whether in public or through events. These clients now act as your foundation.