Products

CT Lab Content Studio

A Brand-Fueled Consultancy

Built around data-driven insights tailored specifically for the Consumer Technology audience.

Subject Matter Expertise

The highest quality content from editors who know and understand the consumer technology ecosystem

Identification and Analysis

We leverage data and audience insights to help drive content creation that is relevant, compelling, and impactful

Planning and Collaboration

Cutting edge collaboration tools keep you apprised of progress

Products

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Custom Videos

We have a variety of video solutions – whether shooting at live events or at our in-house studio. Our high-quality results provide a much needed visual element to consumer products.

Examples »

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Articles

High–Quality branded content designed to engage your target audience, empowering with tested, compelling headlines.

View Example »

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White Papers

Detailed thought leadership piece which identifies key problems and your solutions using data and/or real-life case studies.

View Sample »

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Webinars

Educate and inform large targeted audiences on your solutions with a custom webinar; Our data-rich platform yields revenue creating insights along with lead generation. Every CT Lab webinar is a full-service, turnkey marketing solution that generates leads, enhances your brand and identifies your company as a thought leader.

Examples »

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Infographics

High resolution infographic that tells your story, or distills a complex topic into a compelling thought leadership piece.

Example »

Custom Experiences

Looking for something to differentiate you from your competitor, we can do that, too.

Contact us for more information.

 

CT Lab Partner Voice

A Native Advertising Solution

Enabling our partners to engage our brands' readers.

CT Lab's Partner Voice programs represent best-in-class solutions allowing our audience to engage with branded content in the trusted environment of our high-quality Consumer Technology journalism.

Consultation

We will hold a best practices consultation that will help you develop compelling content.

Amplification

We leverage our partner networks to augment content engagement.

Audience

Reach our targeted, growing Consumer Technology professional audience.

High Visibility Placement

Placements on homepage, related article pages, and newsletters to achieve maximum visibility.

Advanced Measurement

Receive real-time digital and social metrics; same platform as our editors.

View Sample »

Omnichannel
Platforms

360 approach ensures that we engage our audience in all facets of content consumption.

Premium Digital Display

Your Business Has Evolved.
Shouldn't Your Advertising?

The sites in the CT Lab network - Technology Integrator and Dealerscope - have ad packages specifically geared towards high-viewability, Premium Digital Display site positions.

What is Premium Digital Display?

  • High CTR, High Engagement, High Performance
  • Advertising campaigns run at a minimum 70% viewability
  • Clients are free to run creative tests – Tests will be run with mathematical certainty (95% confidence intervals)
  • Using partners, we will provide a level of insight that far surpasses our competitors – and move towards exposure and engagement KPIs (Hours of exposure, Engagement %, etc.)

Audience Extension

Where extending your reach extends awareness

In addition to having Premium Digital display, the team has the ability to follow and extend our audience wherever they travel on the web. When combined with our Premium Digital Display programs, an audience extension campaign can deliver the mindshare and coverage by using partner sites to fortify your message.

How It Works

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Source: 2016 Dealerscope Readers Survey

Print

A Critical Component of Omnichannel Success

With over 70% of our readers reporting that they respond to print advertisements, print display is an important part of any integrated campaign. And with an ambitious editorial calendar, you will be adjacent to the most cutting edge consumer technology reporting in the industry.

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CT Lab Newsletters

Reach Influencers Directly in Their Inbox

CT Lab's wide array of focused editorial newsletters help partners reach our engaged audience. Built with responsive design, our emails ensure that you can reach our audience no matter where they are engaging.

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Each business day our audience wakes up to the news they need to know in an online, quick-read digest format. The latest and greatest of the day.

Circulation: Daily, Monday – Friday
Audience Size: 26,000

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We comb the web – so you don’t have to – and find news nuggets that impact the Consumer Electronics and Appliance industries.

Circulation: Daily, Monday – Friday
Audience Size: 26,000

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Each week, the editors of Dealerscope will hand pick the most important news of the week. Weekly up to date Consumer Technology news in one spot.

Circulation: Weekly, Saturday
Audience Size: 20,000

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Delivered weekly, Gadgets focuses on Wearables, Virtual Reality , Drones, and other emerging tech.

Circulation: Weekly, Tuesday
Audience Size: 20,000

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Dealerscope Connected Home is a round-up of the latest in Appliance and smart home technology.

Circulation: Weekly, Wednesday
Audience Size: 19,000

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Delivered daily, Technology Integrator Daily is designed to help our audience be “in the know”. Latest information on topics that affect the CI channel.

Circulation: Daily, Monday - Friday
Audience Size: 19,000

CT Lab Events

Sometimes the Best Experience is In-Person

CT Lab events harness the power of peer-to-peer interaction, connecting influential professional audiences with compelling presenters and exhibitors, and delivering relevant and inspiring content in a full range of innovative formats. Our conferences and custom events feature influential speakers and qualified attendees, compelling content and curricula, and powerful community networking opportunities - an ideal environment to build relationships and drive brand engagement.

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July 12-13, 2017 - New York City 

CE Week’s 10th annual event is geared towards press and the consumer electronics and appliance industry leaders.

With multiple floors of Metropolitan Pavilion, the show is an overall showcase of innovative technologies and products with strong emphasis on retailer buying cycles. Highlights include:

  • Panel discussions with industry thought leaders
  • TV Shootout
  • CE Week Best in Show Awards
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Invitation Only | Visit Site

FutureVision, an invitation-only event designed for the industry’s retail and manufacturing leaders, is an exclusive relationship-building event about trends and insights that really matter to your business in the next three years.

FutureVision is where technology visionaries present to the CE Suppliers and Retail/etail leaders, in a reflective environment. It’s getting away from the upcoming budget cycle to think strategically about real trends that will make a difference.

This exclusive format allows retailers to listen and connect with industry visionaries and elite manufacturers — through exceptional networking, business meetings and strategic information sharing sessions.

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Custom Events

Looking for an event to engage your clients?

CT Lab's experienced team can build, manage, and execute seamlessly on your behalf.

Research

Insightful, actionable, predictive — Strategic

CT Lab and NAPCO Research craft custom data-centric solutions that leverage our highly engaged audiences, industry subject matter experts and in-house research expertise. We partner with our clients to identify their unique business problem and create solutions that enable deeply informed decision-making.

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Audience

Brand trust & recognition
Publications
Events
Webinars

Access to deeply engaged audiences
Surveys
Interviews

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Industry Expertise

Audience representation throughout industry title/function spectrum
Entry level to C-class executives in various functions

Best-in-class engagement data
Behavioral, contextual, firmographic/demographic data
NAPCO’s DataCentral

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Research Expertise

Director of Research:
Former Forrester Research Analyst, Nathan Safran

Deep experience developing custom research solutions that solve client business problems

Research covered by Reuters, Fortune Magazine, Washington Post and others

Regular speaker at industry conferences


New to CT Lab's research efforts, The Dealerscope CE Retail Confidence Index Survey–a proprietary measure of retailer confidence in the consumer electronics industry– surveys the Dealerscope CE retailer panel on a monthly basis as to their confidence in reaching their sales goals in the upcoming month. The survey asks respondents to indicate their sales confidence across product types (e.g. TV vs. video game consoles etc), confidence in their ability to drive both digital and foot traffic, and more. For more information, click here.

SnapshotPro At-Show Video

Video Sponsorships

With SnapshotPro, we bring the power of our studio to the major events in Consumer Technology. We to shoot quickly, cleanly and present back to you pure, fresh content while at the event.

Dedicated on-site production staff gives you both:

Content Development - Receive a 60 second video with your product managers - shot right on location

Promotion - Sponsors receive omnichannel promotion of their video to our targeted audience

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Thought Leadership - Brand Awareness - Audience Engagement

As the first of its kind video-based content platform, TechConnect reaches the senior level decision makers across the entire Consumer Technology spectrum.  Sponsorship of a channel provides a unique and powerful opportunity to showcase your thought leadership and driving users through the Solution Continuum.

 

Monthly Metrics

90k

Video Impressions

11k

Total Minutes Watched

15k

Engaged Users

Available Channels

Unboxed

An entertaining channel with insightful reviews from Rob Stott

Week in Review

A weekly recap of the most important events in the industry

Corner Office

Interviews with the top executives in Consumer Technology

Training Center

Keeping retailers up to date on the latest products and services

Managing Your Business

Guest experts share insights with our editors

Demand Generation

Our audience is who you are looking for

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Pay Per Lead Campaigns and Webinars

CT Lab is proud of our cutting edge audience database - it is unparalleled in the industry. Our first party data can be used to help find targets within our deep audience of Consumer Technology Professionals. We become your advocate in this program. Targeting the right individuals are the right time.

In addition to full-service hosting and promotion, we also view Webinars as targeted programs designed to engage and drive your targets. Each Webinar we produce on average drives over 300 leads to our clients.

List Rental

Work with our team to reach prospects that are genuinely interested in your product or service. Our talented team of individuals can work with you on the selections to ensure you are reaching the key targets.

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