Redefining Tech Media
Data that informs.
Solutions that engage.
Programs that activate.
The CT Lab Story
Data-driven experiences that accelerate relationship growth
CT Lab Global Media hosts the industry's most prestigious events, produces the market's most creative digital experiences, and publishes the Consumer Technology industry's premier magazines and newsletters.
The CT Lab Story
A global approach to industry content
CT Lab Global Media is the result of a new partnership between IFA, the world's largest consumer electronics show, and NAPCO Media, a U.S. business-to-business media company, that offers consumer electronics and home appliances brands an unrivaled platform to connect with retailers, manufacturers, distributors and buying groups.
By Marketers, For Marketers
CT Lab Global Media is transforming traditional Consumer Technology business media through cutting edge techniques which integrate best-in-class data, next-gen digital products, authoritative content, and comprehensive back-end technology solutions.
The New Newsroom
Powerful content through data science
Our Editors are data scientists leveraging a unique database designed around the consumer technology ecosystem. They use this data to create relevant and highly consumable content, in real-time.
Transform top prospects into activated users
Our programs have been built around product and service adoption continuum. Our integrated programs draw upon portions of each with the end goal of accelerating the success of your channel strategy.
Research-driven brand activation
Using our internal research solutions, we can gain insights into current awareness in your market. Leveraging our premium brand building products, we can establish a need - ultimately driving momentum for your brand.
Awareness to advocacy - accelerating success
We understand that ROI is every marketer’s bottom line goal. Our integrated campaigns are designed to showcase data and value at every interaction. Our clients can see impact from these omnichannel programs.
Differentiate your products and services
With all of the service and product options that exist for Consumer Technology professionals, we can work with clients to establish a connection with our audiences - surfacing your value proposition that translates into measurable success.
Testimonials
Creating value for clients
Dealerscope’s coverage of industry developments in consumer electronics and home appliances is always insightful and timely. The talented editorial team knows the industry inside-out, from retail trends to product innovations and more.
- John Taylor, Vice President, LG Electronics USA
At VOXX International, we believe that Dealerscope is a trusted source for CE trade-oriented news, business strategies and trend analysis. They deliver fair and unbiased editorial and truly cover every aspect of the CE market. Throughout our history they have been a valued media partner; from the early days as Audiovox, when we marketed car audio to today as VOXX International as they support our efforts across CE categories with brands such as Klipsch, Audiovox, RCA, 808 and Acoustic Research to name just a few. Like so many manufacturers we have come to rely on Dealerscope to deliver not only all the news on the market but also valuable, detailed analytics that help our retail business partners succeed. They are truly a ‘go to’ source and we are proud of our partnership with them.
- Patrick M. Lavelle, President, CEO, VOXX International
At Nationwide Marketing Group, we truly value our continuously growing relationship with Dealerscope. The magazine allows us to reach an incredibly relevant audience and tell our story. The website offers real-time, up to date industry information in a clean and easy-to-navigate environment, which has really evolved into a go-to source for the latest buzz. We also value the eNewsletters, as they are built of extracted content that offer the key industry highlights daily. All of these Dealerscope’s communication vehicles help us to further drive Nationwide’s message within this exciting industry.
- Tom Hickman, Executive Vice President, Nationwide Marketing Group
Dealerscope is new and exciting with a current view of today's consumer in mind and an attention to technology for the most robust seeker of information both online and in publication. They are changing for today's reader.
- Fred Towns, President, New Age Electronics
Dealerscope has always had its finger on the pulse of our ever-changing industry, with unique insights into trends and opportunities. A great resource for our dealers and partners, the organization has transitioned from a noble publication to a data-driven powerhouse by greatly diversifying its offerings, both physical and digital.
- Tommy Jacobs, Klipsch Group, Inc., VP, Sales
Dealerscope and its associated media, including its online component and the Dealerscope eNewsletters, offers insightful and timely information on the trends and products that are driving the consumer electronics and retail marketplace. We depend on their coverage to provide a keen and well informed view of where the industry is moving.
- Mary Campbell, Vice President of Marketing, D&H Distributing
Our Clients
Our clients span a diverse set of solutions and products.
They come to us with goals - and we return with outcomes.
